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Unearth a New Era of Briogeo

We’ve always been true to our roots, but we’re growing into a new era — innovating new ways to activate naturally derived ingredients with 6-free™ clean science for powerful haircare transformations.

Rave-Worthy Rituals. Visible Results.

From our most-trusted haircare to new trendsetters, our formulas deliver performance you can see.

Transformation Without Tradeoffs 

GeoActive™ Formulas



Geo means “of the earth”. Our GeoActive™ approach to haircare activates powerful elements from nature with 6-free™ clean science for visible transformation.



We formulate without sulfates, silicones, phthalates, parabens, DEA, and artificial dyes, so you get the results you want without using potentially harmful ingredients.

Our efficacious formulas do precisely what they promise, powering your hair’s vitality for stronger, smoother, healthier-looking strands. 


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